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Many church leaders would like to do a better job reaching men, but don't know how, says a bestselling Christian author. But a new program isn't the answer, he's adds. How do you attract and pump up men for Jesus?  David Murrow, author of Why Men Hate Going to Church, suggests  worship services with a masculine accent.

Men are the world's largest unreached people group, according to Church for Men, founded by Murrow. They currently make up less than 40 percent of church attendants at a typical worship service. Murrow argues that services are built around feminine values with worship songs that are sweet and sentimental and sermons emphasizing the home, marriage and family.

Men need more masculine imagery and more opportunities for men to use their skills, he says. They have their own language, culture and unique needs.

Traditionally, a church that offers men's ministry hosts breakfasts, outreach and other programs.  Churches should have "a ministry to men" rather than a men's ministry!

Church for Men encourages a different approach. Although a men's ministry may flourish as men act masculine only in that context, when it comes to attending church on Sunday, men often have to "check their manhood at the door."

Rather than a separate men's ministry, Church for Men promotes the integration of a masculine spirit with church life.

And shorter is better when reaching men. Church for Men recommends Sunday worship services be wrapped up in one hour or less.

Worship songs should also have lyrics that men can relate to. While hymnals are full of anthems for men, today's praise songs, men prefer upbeat songs and songs that do not repeat over and over.

Avoid the overtly evangelistic message, the organization recommends. The special service is designed to change men's perceptions, that it's boring or irrelevant, of church.

Here's the wonderful truth about women: they are comfortable with guy things.  And with one out of five married women worshiping on Sundays without their husbands, most women will gladly try something new in order to attract their husbands, sons and fathers to church.

Bottom line: give men some attention. "Men have been neglected for years. They're bone dry - but give them a little personal attention and they grow like mad,"

Churches that have more men in the church (60 percent or more) are more likely to be growing than those dominated by women membership, a study by Hartford Seminary found last December.

"We're hoping churches will recapture the spirit of masculine involvement in the churches," says Granger